You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable). Remember, you can add, change, or remove any of this information later. So, if you’re not already logged into your personal account, log in now.

This makes it a high-leverage channel for connection and conversion. Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. Rolling with the pet store example, your profile photo should not be a picture of your dog. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop.

Get insights and easy-to-use reports in real-time

• From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more.
• After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view.
• It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp.
• So, if you’re not already logged into your personal account, log in now.
• Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.

The right CTA button can encourage visitors to shop, visit your Facebook Group, book an appointment, and more. For category, type a word or two that describes your business and Facebook will suggest some options.

It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer. And you’re not encouraging that if your profile photo and cover photo don’t represent your business. You can use this collection of business tools to run ads, use Facebook Commerce features, and connect your Facebook and Instagram business accounts. It also features tools for planning, creating, analyzing, and posting content across both platforms.

Step 1: Choose or create a Facebook profile

If that’s your preferred method of communication, you’ll want to set this up now. Facebook has a huge list to select from here, so choose the one that makes the most sense for your business. But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get.

Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to. Your Facebook Page is likely serving as a first point of connection.

Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.

It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp. Here’s our tutorial on how to create an effective social media content strategy to help get you started with a smart, strategic content plan you can follow. While these tips mostly focus on community-building, don’t neglect Facebook’s live tools as a driver of sales. Using Facebook to find local businesses is one of our top Facebook trends spotted recently.

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of King Johnnie Online Casino Facebook Page the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page.

Your profile photo accompanies your business name in search results and when you interact with users. Your logo is always a good choice, although you may need to modify it to fit a circular format. It will be cropped to a circle, so don’t put any critical details in the corners. Facebook also gives you the option to unpublish your page. If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy. Just make sure you’re logged into the account that has admin access to the page.