Google Trends is a tool that allows users to explore the popularity of search queries over time. Marketers and researchers primarily use it to track how topics of interest evolve in search trends. Using my experience with marketing software, I tested and compared several of the top free SEO tools available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next free SEO tools in the list below. Use Search Intent in Explore by Keyword and Keyword Suggestions to understand what type of content searchers want and when in their search journey they are querying your target keywords.

Structured Data Test

ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all SEO Anomaly before search engines know. With Ahrefs, you can dig into the nitty-gritty of your website’s technical SEO performance. Ahref’s all-in-one SEO tool set makes it possible to do everything from tracking your rankings to analyzing your competitors’ performance and keyword targeting. Like other popular Surfer SEO alternatives, Frase thoroughly analyzes top-performing content and provides actionable, real-time insights to guide your strategy. Designed specifically for serious content teams, it offers intuitive templates and customizable standard operating procedures.

Keyword Hero

Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more. Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive.

KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing. These tools are usually more affordable than all-in-one solutions. As mentioned above, not all SEO programs are meant to be comprehensive—some are niche tools with only one or two features. All-in-one platforms tend to cover everything from KW research and competitor analysis to site audits and backlink management.

If you’re tired of cloud tools that charge more as you scale or restrict the number of keywords you can track, this desktop workhorse delivers exceptional value. Ahrefs offers five subscription tiers starting at $29/month for the Starter plan. Agencies will likely need the Advanced for $449/month (50 projects, 1 included user) or Enterprise for $1,499/month (personalized limits, from 3 users) plans. This pricing tier includes unlimited reporting, projects, API access, and 5 manager seats (additional users cost $20/month per seat). Seobility is a personal favorite when I need to check more than just a single page.

Our Verdict — Best For Small Businesses

Adam Enfroy Ventures LLC may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with Adam Enfroy Ventures LLC. Adam Enfroy Ventures LLC is not responsible for such content and does not endorse or approve it. We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things.

• While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients.
• This gives them real-time access to their SEO dashboards any time they need.
• And it lets you establish authority in your industry before the market gets saturated.
• It lets you pull out key topics and build your own content outlines.
• For instance, if I notice a spike in searches for a particular topic, I can quickly create relevant content to capitalize on that interest.
• Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks.

Majestic has a site explorer, a backlink history checker, and a search explorer. Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.

We can’t list SEO analytics tools without discussing Google’s technology suite, starting with Google Analytics 4 (GA4). GA4 helps you see how users interact with your website and its events, from conversions to lead generation. Need comprehensive SEO tools beyond just content optimization?

When choosing a tool, consider the exact features you need (and the cost) before making a final decision. There are many different ways to do this, but some of the most common methods include guest blogging, broken link building, and the skyscraper technique. You won’t rank high in search results if you don’t have great content. This is because your website needs to be relevant to what people are searching for. After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.

Because it’s integrated directly into Wix, there’s no need to install anything extra or work with external tools. Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business.