The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice. Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. After ensuring proper crawling and indexing, focus on user experience factors such as page speed, website security, and mobile-friendliness. Search engines use complex processes and criteria to rank results, aiming to provide users with the best search experience.

Domain authority

• Depending on what industry you work in, there is a service you offer that others would like for free.
• In this post, you’ll learn what SEO is, how it works, and why it’s an important digital marketing process for the success of online businesses.
• The web pages which follow the best practices outrank every other web page in the competition and rank on top for those keywords.
• This includes how keywords are used on pages as well as site architecture.
• Links are how search engines discover new pages and judge their “authority.” It’s hard to rank for competitive terms without links.

Search for your keywords from the list you made during keyword research to see what appears on the first page. If you’re new to SEO,  you may wonder how to create an SEO strategy. Here’s a step-by-step process to follow as you seek to improve organic traffic. Learn all you need to know about technical SEO to build better websites for visitors and search engines. Understand exactly what content to create to best help your business goals and target relevant traffic.

Many ecommerce business owners manage basic SEO for their own sites, and you can self-teach or take online SEO courses to learn more advanced techniques. Choose a website builder with built-in SEO tools and consider consulting an SEO and content strategy expert for guidance. Basic SEO skills can take your online store far, but advanced techniques can dramatically boost your traffic and conversions. While fundamental SEO—like setting up Google Search Console and doing keyword research—improves search visibility, advanced strategies help you fine-tune performance for meaningful growth. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines.

When doing keyword research, what should you pay attention to besides the search volume and difficulty of the keyword?

If you have your own ecommerce brand or are managing one, you need to check out Mad Rabbit as an example of how to do Shopify SEO right. They’ve done a great job of identifying what people might be searching for when they are feeling uncomfortable or distressed about something in their personal lives. And when people land on their articles, they become aware of Calm’s meditation app.

Technical SEO 101

Build relationships with influencers by sharing their content and mentioning them in your articles. Participate in communities to get your name out there by visiting and contributing regularly to online groups and forums. Headlines are also the first things your visitors see, so make sure you are crafting headlines that accurately describe your topic and entice the reader. It’s really important to get this right before you start doing any marketing. Consistency is very important with blogging and SEO Anomaly failing to be consistent can cause people to lose interest and forget about you.

Before you get to content creation, it’s important to get your technical SEO in order. If you know your way around redirects, optimizing page speed, crawlability, security and structured data, make those your first priority. If not, let your site builder help you out or hire someone with a background in technical SEO.