If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey. Then, get the tool to segment users based on their previous interactions with your site or interests.

• That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages.
• Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category.
• If search engines literally can’t find you, none of the rest of your work matters.
• Your call-to-action should be near the top, and shouldn’t compete with external links.
• Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images.

Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors. While the basics of on-page SEO are crucial, there are also advanced techniques that can contribute to a more sophisticated optimization strategy. These advanced techniques, including technical SEO, can enhance a page’s ability to rank highly in search engine results and set you apart from your competitors. Headers refer to the HTML elements H1, H2, H3, etc., and are used to structure and organize the content’s hierarchy on a web page.

Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex BHS Links topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information.

It helps your site be optimized for both human eyes and search engine bots. Tools like Google Analytics can provide valuable insights into your organic traffic measurements and the effectiveness of your on-page SEO through keyword ranking changes. Large images can increase the load time, particularly if positioned above the fold, where they are immediately visible to the user upon loading the page. That is why it’s essential to ensure images have been optimized through compression. A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently.

SEO tools

That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.

How to Optimize On-Page SEO with Tools

Visuals are a vital component to providing a positive user experience on your site. They help enhance your pages and make them visually engaging for your audience. If your images aren’t optimized, however, they can be detrimental to your SEO. Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search. If your content is popular on social networks, Google will take notice.

Take a PollWhat metrics do you primarily use to measure the effectiveness of your on-page SEO efforts?

Site structure refers to how you organize your website’s content. It primarily deals with how content is grouped, linked and presented to the visitor. There are way too many sites out there that are simply mistaken with the importance of a site structure. It’s not only important for your users, but it’s your site’s roadmap for the search engines, too. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes.