The order a keyword is searched for and where it appears on your page affects rankings. People often use SEO Anomaly variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting.

Repurpose Content Into Different Formats

Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL. However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose.

Page titles

Long gone are the days of booting up your massive desktop computer to Google something. Today people access the Internet via tablet, mobile device, smartphone, and more! That said, having a responsive website that can adapt to any device someone views it from is imperative.

📝 2. Machine Learning Content Recommendations

• Use this space to highlight the key points of your page and encourage searchers to click through to your page.
• Our local SEO services are also a great fit for local, service-based businesses that want to compete in their nearby markets.
• This way, clients have a singular person they can ask questions, voice concerns, and share ideas with.
• So check if you’re not unintentionally doing that (we still see this happening!), and ensure your site is indexed.

Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. High-quality content properly optimized for your target keywords is more likely to attract links and to rank in Google. Aside from your site content, technical SEO factors such as site speed and title tag placement are also ranking factors. By taking a holistic approach, you are “checking” as many boxes as you can for Google, giving your site the best shot at ranking and increasing overall organic traffic. On-page SEO is crucial for any website looking to improve its online visibility and drive more traffic.

This will make sure that every page has a clear place and is properly linked from relevant sections of your website. Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness. Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages.